Traditional marketing tools, such as collateral materials, remain relevant and valuable even in today’s digital environment. Historically these tools were typically printed in large quantities in order to reduce unit costs and stored – often for years – until the supply was exhausted or the content became outdated.
Because of digital advances, many of these traditional tools can remain “virtual” and live in a dynamic state on your business website or through email and social media connections. Or they can be customized and printed on demand for more personalized, relevant and effective representation to prospects and leads.
ROI Media offers a full spectrum of printing services.
From traditional printing to digital printing and management, we can offer you solutions to fit your print marketing needs.
Some of our printing services include:
- Business Cards
- Rack Cards
- Door Hangers
- Annual Reports
- Large Format Printing
- Offset & Web Printing
- Special Die Cuts
and much more
98 percent of people go to their mailbox daily. While they’re there, your business has the ability to greet each homeowner or business personally.
Imagine printing 100,000 postcards and each one is custom tailored to the person receiving it. Acknowledge your customers as individuals with personalized greetings and offers. Variable data printing uses digital printing and special software that allows you to personalize each piece of a project and maximize the return on your marketing investment.
Using Variable Data Printing (VDP), your business can organize information about the target audiences and print individualized information digitally along with custom messages and images that are pertinent to that potential audience.
VDP technology links databases, electronic print files (including text, graphics and photographs) and digital printers. Information in the database determines exactly which text and images will be pulled. Because each unique combination is transferred to paper digitally, rather than on standard presses, marketing materials can be printed quickly and with minimal cost over static pieces.
For a letter related to business attraction, for example, VDP software can pull the business name, contact name, position with company, the address, the industry, custom message and an image that relates to that specific target or demographic. Those items are then digitally printed on the letter along with standard text and images that go to all recipients. Whether the job is 10 or 10,000,000, the information and images can be different with each mail piece.
VDP users reported 36 percent increases in response rates, 24.5 percent in average orders, 47.6 percent in repeat orders, 31.6 percent in overall profit, and 33.9 percent in response time.
The difference is in personalized and relevant content. The average U.S. consumer is exposed to 5,980 marketing messages every day. They notice 52 of the messages and read or actually pay attention to only four.
By enticing recipients with content and images that relate directly to them and proposing solutions that are relevant to their unique situations, your business will have a better chance of being among the four memorable messages.
ROI Media can offer additional benefits to businesses that do a lot of marketing directly to the consumer, and if you want to make a good impression, your marketing materials need to present your message in clear, personal way that will encourage them to take action.
Call (941) 257-4352 to try our variable data printing services on your next postcard, mailer, newsletter or catalog.
A popular technique that works extremely well with Variable Data Printing is the use of PURLs, or personalized urls (web addresses) that take recipients to a custom website designed especially for them. Variable Data Printing allows the PURL to be printed on the marketing piece along with other data variables by inserting the recipient’s name as part of a longer web address. Studies show that most people would prefer to follow up on a direct mail piece over the Internet than by calling a phone number. By incorporating PURLS and variable data printing, you should receive a higher response rate.
When the prospective business gets to the website, they will find information tailored for their unique demographic. Whether they choose to request more information, fill out a questionnaire, view additional information on the site or leave it immediately, an online tracking and reporting system will measure the activity and alert the administrator to follow up.
Using this type of interactive technology comes naturally to Gen Yers, the youngest of voters and business owners; it is also easy for Gen Xers and has been acquired by Baby Boomers. Recent studies have found that even older generations are embracing the Internet more frequently. According to the latest report from the Pew Internet and American Life Project, 38 percent of U.S. adults age 65 and older are online as of December 2009, compared to 74 percent of the general population and 70 percent of adults in the next oldest age group (50-64 years old). In addition, only 26 percent of adults in the 65-and-older age group have broadband access at home, compared to 60 percent of all adults and 56 percent of adults 50-64 years old.
The most recent Pew Internet Project data shows that only 16 percent of U.S. adults 65 and older use wireless technology (laptop computers or handheld devices) to go online, compared to 55 percent of all U.S. adults.
According to the U.S. Census Bureau, by 2030 the number of people who are 65 and older will be growing faster than the total population in every state – and 26 states will have doubled their senior population.
Given the dramatically higher number of people just shy of 65 who are already going online and using broadband technology at home, the percentage of seniors 65 and older is sure to start soaring and breaking records very soon.
If you’re not familiar with QR codes, they’re similar to the barcodes used by retailers to track inventory and price products at the point of sale. The key difference between the two is the amount of data they can hold or share. QR codes are two-dimensional matrix barcodes that can hold thousands of alphanumeric characters of information. Their ability to hold more information and their ease of use makes them practical for small businesses.
When you scan or read a QR code with your iPhone, Android or other camera-enabled Smartphone, you can link to digital content such as play a video, make a phone call, send an email, IM and SMS; and connect the mobile device to a web browser.
There’s no limit to how, or how much, you can share with QR codes. While a video or landing page is easily shared, you could go further and share an entire eBook and even multiple pieces of content that share a common link.
Sharing is how you build community, and one of the favorite arenas for doing this is Facebook. We can create a QR code that links your mobile device to a fully functioning LIKE button for your Facebook page. This greatly simplifies the process of merging your other communities with your Facebook page – and it is all accomplished in one click.
After building a community, the next step is to mobilize them to take action. You can alternate special offers by simply linking your QR codes to new landing pages, and you can combine them with email opt-ins to build your list.
QR codes enhance both your search engine and social media optimization. Now you can increase traffic to those searchable objects to further optimize them by encouraging more sharing.
QR Codes could be used:
- The back (or front and back) of your business card.
- Your brochures and other marketing materials.
- The sides of trucks and trailers.
- Product tags and packaging
- Convention and event nametags
- Restaurant menus
- Event ticket stubs
- Point-of-sale receipts
QR Codes could link to:
- Installation instructions
- Sources for replacement parts and service
- Directions to your business
- The process for hiring your professional services
- Coupons and special offers
- Recommendations for complementary products and services
- Customer feedback forms